Social Media and Marketing Fundamentals

Do you realize the ways that people acquire information have been changing significantly overtime?
In the old days, they mainly obtained information from newspaper, radio and television. These sources, however, are quite limited because they only work well locally. Although these traditional media of communication are still being used, the internet world has quietly emerged as a new and more effective way of information flows.

With this, our way of communication changes from one-way to two-way.In a two-way communication mode like through Social Media Platforms, people can acquire information as well as conveying their own comments at the same time. This can make a big difference in social impacts because it effectively facilitates exchanges and interactions among people and thus contributes to making information flows more globalized and influential in the real world.

Therefore, companies need to change their marketing mindset by fitting in well with social media users’ needs, rather than insisting on the traditional ways of marketing focusing on the hard-selling mentality. In short, “creativity” and “knowing well your potential customers” are crucial to successful social media marketing in this new era.

This 1 day session will introduce your team to social media and how it can be used to benefit your organisation.
The group will learn from current best practice in social media use within your sector featuring relevant case studies and examples.Discussions and practical exercises will help your team develop ideas and content for improving your social media marketing

What will you learn from this course
Understand how major social media channels work
Explore and understand the risks on social media and how to develop a social media strategy
Learn from reviewing best practice examples
Develop skills for improving your social media content

For more information on this course email